AVISA | Preview Group

Brief

Although the award winning Dr Hal cards were rich with interesting facts, the design and branding previously applied to them were not appropriate for the target market and did not constitute a commercial offering. The brief was to rebrand the cards and develop accompanying marketing materials that would engage with people. Following the decision to target schools, Preview needed to create a brand that would appeal across the seven to eleven age range. It also needed to create a brand and marketing material that would appeal to teachers as the initial decision makers and influencers.

How we help

We undertook extensive research to develop a campaign to launch Dr Hal’s award-winning products. After examining the educational games market, we created a series of different approaches that were tested in student and teacher focus groups. By engaging with pupils and teachers we were able to:

Results

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