Icon Live Ltd | Preview Group

Cassino Slots and Bookmakers is a small chain of amusement arcades situated across the South coast, with venues located in Littlehampton and Bognor Regis. Found at sea front and town center locations, each Cassino site provides customers with a wide range of slot machines, live betting, roulette and combination betting opportunities to cash in.

In order to reinforce the company’s reputation as an established, high quality chain of arcades where customers can enjoy a range of entertainment, and to encourage new clientele, Cassino approached Art D’Signs to develop a new brand identity in the form of a refreshed logo and a suite of images that would represent each of their attractions. The brand and images needed to be displayed on the exterior walls and windows of each location and a new main sign was also required.

The creative team refreshed the logo to include a modern yet recognizable font, developed the brand colour palette and produced a range of stylized graphics suitable for large format, high-resolution reproduction. Using our in-house equipment and team of fitters we then produced and installed a number of large printed di-bond, weather resistant panels featuring the new imagery at each location. We also manufactured a LED backlit, Perspex and aluminum sign featuring the new logo for above the main entrance at the Bognor sea front site.

Now a highlight amongst the shops, takeaways and bars of Bognor sea front, Cassino’s new suite of brand images, marketing messages and eye catching signage stand out on the front of the building, encouraging tourists and regulars in to enjoy the games on offer. Christina Casey, Director of Cassino Slots and Bookmakers, said, “We are very happy with the new signage and branding that Art D’Signs have developed for us. The new signage has given the Arcade a modern, fresh look.”

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